Go Global Without Going Broke

Go Global Without Going Broke

Okay, so you have a successful local business and you’ve reached the limits of your market share. What do you do? You can decide you’re happy with the situation and keep focusing on your local results with little or no growth. (This may seem stable and...
Cheap Translation Can Devalue Your Brand

Cheap Translation Can Devalue Your Brand

Today the words translation and localization are much more popular than when we were kids. Back then there wasn’t so much advertising, digital marketing or social networks. Even the mighty Internet was smaller! The only times we heard of translation was in...
Working on Holidays: Is It a Good or a Bad Idea?

Working on Holidays: Is It a Good or a Bad Idea?

Working on Holidays: A Good or a Bad Idea? Have you thought about how many people and businesses work on holidays? Hospitals and emergency services don’t close on holidays, airports continue working as on any other day. And there are also the restaurants, the...
Website Localization: 5 Steps Before You Start

Website Localization: 5 Steps Before You Start

Website Localization: 5 Steps to Complete Before You Start Today more and more companies focus on providing web-based services or selling their products online. In our consumer-oriented world this means two things – a plethora of potential buyers and lots and...
Native Speakers aren’t Always the Best Option

Native Speakers aren’t Always the Best Option

Native Speakers aren’t Always the Best Option Everywhere in the world of translation the phrase “native speaker” is considered a synonym of quality. Consequently, native speakers are mentioned as a competitive advantage on websites and in presentations,...