Last time we discussed the best time to translate your website. Now it’s time to see how translation can really help you get ahead of competition. In business there are numerous obstacles that need overcoming and it’s hard to pick the hardest or most important one. But competition is something that can be very unpredictable, so it’s good to know some secrets that could put you ahead. Timing is vital, so put these at the top of your list and don’t dawdle!
Be the first to do these to get ahead of your competition:
1. Translate your website
Well, of course… It’s may sound obvious, but it’s the most important step and also a great way to start your advance. Your website is like a shop window for your business. Make sure it carries a clear message to your potential customers about your company, products and / or services, and inspires trust in them. Start by identifying the languages to translate your website into and find a professional language service provider – this means call us, wink-wink ;). Go over your entire plan, discuss the best approach, let us do what we do best and move to the next stage.
2. Make sure your software products are ready for internationalization
Software is a big part of today’s business, especially online. Even if your products don’t require any particular software, with time you might feel the need to make your customer’s lives easier and include a simple app to help them. And this is where you could make your anti-competition move. Developing your software with internationalization in mind will give you the advantage to easily translate it into many languages with as little effort as possible.
3. Create and translate your FAQ page
In your efforts to get more new customers, you might forget a maybe equally important fact – to keep your current customers happy and loyal. Almost 3/4 of your clients will be looking for support in their native language before they make a second purchase. This is not a simple thing to provide, and may require quite the investment. But there’s a simple way to start, which can boost your customers confidence in your company. Based on your clients’ feedback create a page with frequently asked questions (and answers), and make sure to translate them into your selected target languages. This is a small thing, but can greatly affect how you grow your business in the new market and help you get ahead of your competition.
Get ahead of competition by listening to your customers and talking to them in their language!
Photo: © TransGlobe International
4. Localize your marketing campaign
The next thing you need to do is to make sure your marketing campaign “speaks” to your target audience. Localizing your ads, email campaigns and social media posts will make the difference and distinguish you from your rivals. Remember – language is very important to all people, and their mother tongue is the fastest way to their hearts. The goal of your (or any) marketing campaign is to invoke emotion and lead to a purchase. Translation helps you get to the hearts of your customers and thus get ahead of your direct competitors.
5. Translate product / service descriptions
When doing business online, having a clear product or service description can make the difference between winning a new client and losing it to the competition. With translation, things are basically the same. A description is important, but if your customers can’t understand it, it’s basically like it’s not there. More than 70% of people online will be more likely to make a purchase if the description is written in their native language. Wouldn’t you?
So, this is our view on the ways translation can help you get ahead of competition. It’s not about getting a perfect result with just one step. It’s about doing all of them the right way and before your direct rivals. And we know how to help you get there – just send us an email or request a quote with the button below!