Cheap Translation Can Devalue Your Brand

Cheap Translation Can Devalue Your Brand

Today the words translation and localization are much more popular than when we were kids. Back then there wasn’t so much advertising, digital marketing or social networks. Even the mighty Internet was smaller! The only times we heard of translation was in...
Working on Holidays: Is It a Good or a Bad Idea?

Working on Holidays: Is It a Good or a Bad Idea?

Working on Holidays: A Good or a Bad Idea? Have you thought about how many people and businesses work on holidays? Hospitals and emergency services don’t close on holidays, airports continue working as on any other day. And there are also the restaurants, the...
Website Localization: 5 Steps Before You Start

Website Localization: 5 Steps Before You Start

Website Localization: 5 Steps to Complete Before You Start Today more and more companies focus on providing web-based services or selling their products online. In our consumer-oriented world this means two things – a plethora of potential buyers and lots and...
Native Speakers aren’t Always the Best Option

Native Speakers aren’t Always the Best Option

Native Speakers aren’t Always the Best Option Everywhere in the world of translation the phrase “native speaker” is considered a synonym of quality. Consequently, native speakers are mentioned as a competitive advantage on websites and in presentations,...
Building a Translation Team: In-house vs Freelance

Building a Translation Team: In-house vs Freelance

Every localization business owner has encountered this question: Should I build a large in-house translation team? Should I focus on outsourcing to an even larger pool of freelance language specialists? And the answer isn’t always simple. In this article we will...
[Preview] IT Localization: What Does It Really Mean?

[Preview] IT Localization: What Does It Really Mean?

The Age of Information* *This is an excerpt of the full article. Download the original PDF below. We live in the Information Age, also known as the Digital or Computer Age. A time when Information Technology powers the world, and everything and everyone is connected...
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